Peptide Blueprint
The Curriculum

12 modules. 80+ lessons. Every piece of the operation.

Built by operators currently running 7 and 8-figure peptide brands. Updated quarterly.

01

Foundations & Market Map

Decode the entire peptide landscape before you spend a dollar.

  • The 7 peptide categories: metabolic, healing, longevity, cosmetic, performance, cognitive, sexual health
  • Top 25 SKUs by 2026 revenue — exact units sold and average pricing across the market
  • Customer avatars: biohacker, weight-loss seeker, gym/PED-curious, anti-aging, sexual wellness — what each buys and how they search
  • Research-use-only legal positioning explained in plain English
  • Choosing your niche: single-category vs full catalog vs premium-blends — pros, cons, capital requirements
  • Brand archetypes: clinical, biohacker-cool, premium-luxury, value — pick yours and stick to it
02

Entity, Banking & Financial Stack

Set up the boring stuff once. Sleep forever.

  • LLC vs C-Corp vs S-Corp election — which to pick at $0, $500k, $5M revenue
  • Best states: WY (privacy), DE (investor-friendly), NM (cost), and when each makes sense
  • EIN application, registered agent (Northwest), operating agreement template
  • Business bank accounts that won't close: Mercury, Relay, Bluevine, Found — application scripts that get approved
  • Bookkeeping: Xero vs QuickBooks setup, chart of accounts for peptide e-com
  • Sales tax nexus, TaxJar/Avalara integration, Streamlined Sales Tax
  • Founder draws, payroll setup at scale, S-corp election timing
03

Suppliers & Sourcing

The directory most operators take 2 years to build.

  • The 47 vetted suppliers list (China, US, EU) with contacts, lead times, MOQ
  • How to read a real COA: HPLC trace, mass spec confirmation, endotoxin testing, residual solvents
  • Spotting forged COAs — the 6 tells that 90% of fake labs miss
  • Sample protocol: 5-vial test, double-blind to two third-party labs
  • Third-party verification labs: Janoshik (€60/test), Ascend Analytical, Krotov — turnaround and accuracy compared
  • MOQ negotiation: scripts that drop minimums from 1,000 to 100 vials
  • Payment terms: when to use wire, escrow, letters of credit, Net 30
  • Freight forwarders: DDP vs DDU, Hong Kong consolidation, the four shipping methods that actually clear US customs
  • HTS codes for research peptides, broker selection, customs bond setup
  • Cold-chain requirements, lyophilized vs reconstituted shipping, dry ice protocols
04

Product Catalog & Packaging

Build a SKU lineup that sells itself.

  • The starter 10-SKU lineup proven to break $50k/mo
  • Vials (2ml/5ml/10ml), stoppers (butyl vs chlorobutyl), aluminum crimps, crimper tools
  • Companion accessories: reconstitution supplies, lab consumables, and storage solutions sourced at margin
  • Custom labeling: FDA-compliant disclaimers, lot numbers, expiration dating
  • Box design, inserts, COA cards, tamper-evident seals — print suppliers list
  • Bundles & blends — pricing psychology and margin math for multi-SKU stacks
  • Subscription SKUs: 4-week, 8-week, 12-week protocols with autoship
05

Specialty Payments

Build a payment stack that scales.

  • Why low-risk processors aren't built for this category — and the high-risk-friendly acquirers that are
  • 12 high-risk-friendly acquirers and ISOs actively boarding research peptide merchants: PaymentCloud, Soar, DurangoMS, Easy Pay Direct, eMerchant Authority, Instabill, Paybotic, plus 5 international
  • Application playbook: presenting your business, projections, and risk profile for fast underwriting approval
  • Alternative payment methods: compliant rails for customers who prefer non-card options — fees and settlement compared
  • Settlement and reconciliation best practices
  • ACH and bank transfer: Plaid integration, manual ACH, wire for orders >$300
  • Multi-processor redundancy: routing by BIN, intelligent failover via gateway
  • Descriptor strategy: how product names on statements impact dispute rates
  • Dispute prevention: Ethoca alerts, Verifi RDR, Kount, Signifyd — setup and tuning
  • Compelling evidence templates that win 60%+ of legitimate dispute representments
  • Reserves: negotiating rolling reserves from 10% to 3%, working with underwriting, cash-flow under hold
06

Storefront & Conversion

Build the site that converts at 7%+ in a 2% category.

  • Shopify vs WooCommerce vs custom React — when each makes sense
  • The Blueprint Shopify Theme (premium, included)
  • PDP architecture: hero, COA tab, handling reference, FAQ, third-party reviews, founder note
  • Trust stack: lab photos, SSL, badges, founder story, behind-the-scenes video, COA per batch
  • Checkout optimization: 4.2% → 7.8% lift framework — exact button copy, field reduction, trust seals
  • Age gate (21+), terms acknowledgment, jurisdiction blocks (CA, NY restrictions)
  • Cart abandonment: exit popups, discount ladders, SMS catch
  • AOV plays: bundles in cart, free BAC water at $150, free shipping at $99
07

Paid Acquisition

Run profitable ads in a category most agencies overlook.

  • Meta Ads — high-converting creative formulas: founder-led video, UGC, lifestyle (not product)
  • Policy-aligned landing page and creative frameworks that pass platform review
  • Pixel hygiene, CAPI, server-side tracking via Stape
  • Google Ads: brand defense, longtail informational, Performance Max with negatives, and category-aligned shopping setup
  • Bing Ads: 30% cheaper CPC, 40+ buyer demographic — full setup
  • Reddit Ads: subreddit targeting (r/peptides, r/Biohackers), native posts, 4x ROAS playbook
  • X / Twitter: founder-led, growth-hacker reply guy, paid promotion frameworks
  • TikTok & UGC: $300 creator packages, hook frameworks, the 6-second rule
  • Native ads: Taboola/Outbrain advertorial setup
  • 5 landing page templates: long-form sales, quiz funnel, advertorial, founder story, social proof wall
  • Daily/weekly ad-account hygiene checklist
08

Influencer & Affiliate

Build a creator engine that scales without you.

  • The 200-creator outreach pipeline (gym, biohacker, longevity, MMA, bodybuilding, women's wellness)
  • Cold DM script (Instagram), email script, YouTube outreach, TikTok DM
  • Agency vs direct: when to work with Whalar, Influence.co, Aspire vs cold outreach
  • Commission structure: 15–25% rev share with code-based attribution
  • Whitelisted ads & TikTok spark codes — 10x your creative bank
  • UGC sourcing & rights agreements (template included)
  • In-house affiliate portal: Refersion vs GoAffPro vs Tapfiliate
  • Creator gifting strategy: who gets free product, who pays, who gets equity
  • Fraud detection: fake codes, click farms, self-purchase patterns
09

Email, SMS & Retention

The owned channels driving 35–45% of revenue.

  • Klaviyo flow stack: welcome, abandoned cart, abandoned checkout, browse abandon, post-purchase, win-back, sunset, replenishment
  • All 8 flows pre-built — import directly into your account
  • SMS via Postscript or Attentive: opt-in framework, compliance (TCPA), keyword setup
  • Cycle-based retention: 8/12/16-week protocol reminders that drive 60%+ reorder rate
  • VIP tier & loyalty programs: Smile, LoyaltyLion configuration
  • Reactivation: 90/180/365-day win-back sequences
  • Segmentation: by SKU, AOV, frequency, cycle stage, source channel
  • Deliverability: SPF, DKIM, DMARC, dedicated IP warm-up
10

Fulfillment & Operations

Ship a thousand orders a week without losing your mind.

  • 9 3PLs that accept research peptides — names, pricing, integrations
  • In-house fulfillment SOP: pick, pack, ice packs, insulation, labeling
  • USPS, UPS, FedEx negotiated rates — how to get a 30% discount via Pirate Ship, ShipStation, EasyPost
  • Delivery confirmation, signature requirements, insurance thresholds
  • International: documentation, declared value, restricted destinations list
  • Returns, lost packages, reship policy — the 1-1-1 rule
  • Inventory forecasting: weeks-of-cover calculation, safety stock by SKU velocity
  • ERP/WMS lite: Inventory Planner, Cin7, ShipHero
  • Daily ops dashboard: orders, fulfillment time, dispute ratio, ad spend, MER
11

Customer Support & Reputation

Convert support tickets into LTV.

  • Gorgias / Zendesk / Front configuration, macro library (40+ included)
  • Common tickets: shipping, handling questions, COA requests, dispute inquiries — exact responses
  • Owned-channel community building: email list segments, SMS VIP tiers, founder presence
  • Reputation: Trustpilot setup, Reddit thread monitoring, review pods
  • Crisis playbook: bad batch (recall protocol), regulatory letter, PR fire
  • Support staffing: when to hire your first VA, how to train, payroll
12

Legal, Compliance & Exit

Operate clean. Exit big.

  • FDA, FTC, DEA — what each actually enforces (and what they don't)
  • Terms of service, privacy policy, refund policy templates (state-by-state)
  • Site-wide disclaimers, product-handling language audit, age gating
  • Trademark filing for brand protection (USPTO + Madrid Protocol)
  • Hiring: VAs (Onlinejobs.ph), ad buyers ($3-7k/mo), fulfillment leads — interview scripts
  • Tax optimization: S-corp election timing, expense buckets, R&D credits, Augusta rule
  • Founder pay: distributions vs salary at $1M, $5M, $10M revenue
  • Exit strategies: aggregator acquisitions (Thrasio-style), strategic buyers, private equity, asset vs stock sale
  • Building toward 3-5x EBITDA multiples in this category
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