Acquire customers in a category most agencies overlook.
High-converting ad creative, an influencer pipeline that scales, and the retention stack that turns a $89 first order into $340 LTV.
Meta Ads
High-converting creative formulas that pass review: founder-led video, UGC, lifestyle (not product). Pixel hygiene + CAPI via Stape.
Google & Bing
Brand defense, longtail informational, Performance Max with negatives, and category-aligned shopping setup. Bing CPCs run 30% cheaper.
Reddit & X Ads
Underpriced channels with 4x ROAS. Subreddit targeting (r/peptides, r/Biohackers), native posts, biohacker communities.
TikTok & UGC
Sourcing creators, $300 UGC packages, hook frameworks, the 6-second rule, organic + spark code amplification.
Influencer Engine
200-creator outreach pipeline. Gym, longevity, biohacker, MMA niches. Commission, contracts, whitelisted ads.
Email & SMS
Klaviyo welcome → cycle-based reorder → VIP. Postscript SMS. 35–45% of revenue from owned channels.
Influencer acquisition, by the numbers
A repeatable playbook that lands 8–15 paid creators per month.
The 8 Klaviyo flows you'll import on day one
Welcome Series (5 emails)
First-touch trust, founder note, COA explainer, social proof, $10-off close.
Abandoned Cart (3 emails)
Reminder, social proof, $15-off + free BAC water bundle.
Abandoned Checkout (2 emails)
Friction-removal: payment options explained + concierge support offer.
Browse Abandon (2 emails)
Triggered on PDP view >60s. Education-first, soft pitch second.
Post-Purchase (4 emails)
Order received → shipped → reconstitution guide → review request.
Cycle Replenishment
Triggered at protocol week 6/10/14 based on first SKU. 60%+ reorder rate.
Win-back (90/180/365 day)
Discount ladder + new-product reveal + founder check-in.
VIP / Sunset
Top-spender perks, churn-risk reactivation, list hygiene.